The First SIHOOxTWU overseas experience store is now open! Making Waves in the Philippines Market Territory


On May 9th, Sihoo, in collaboration with TWU FURNITURE CORPORATION of the Philippines (hereinafter referred to as TWU), officially opened its first overseas offline experience store at Ayala Malls Manila Bay in the Philippines. Chairman Luo Huiping of Sihoo Smart Furniture Co., Ltd., General Manager Liu Shuai of Sihoo Smart Furniture Co., Ltd., Director Chen Zhuo of overseas Marketing Zone Two, TWU Philippines Founder Ms. Rose, Mr. Aldrich, President Amanda Bonife of Scoliosis Philippines Support Group Inc., and Founder Frances Cabatuando of the Philippines community Home Buddies attended the ribbon-cutting ceremony.

Meanwhile, the Sihoo T6 Smart Ergonomic Chair made its debut in the store, attracting a large number of users to try its seating experience. This significant leap in the overseas market territory and the launch of new products bring an upgraded experience, effectively showcasing Sihoo’s influence in the Philippines market and further indicating Sihoo’s determination to strengthen international market cooperation and layout.

 Sihoo × TWU Forge Strong Alliance to Further Expand Overseas Market

As early as 2023, Sihoo officially signed an agency cooperation agreement with the Philippines, with TWU becoming the exclusive agent of the Sihoo brand in the country. The opening of the first overseas offline experience store of Sihoo × TWU in the Philippines marks an important milestone in the deep cooperation between the two parties.

The Philippines is one of the rapidly growing economies in Southeast Asia, continuously attracting global enterprises. As a leader in the Philippine market, TWU possesses a complete marketing ecosystem and strong local resources. Its profound market experience and extensive channel network provide robust support for the promotion of Sihoo ergonomic chairs in the Philippine market.

As the leading brand in the Chinese ergonomic chair industry, Sihoo is renowned worldwide for its rich research and development experience, advanced production technology, outstanding ergonomic design, and high-quality product standards. Sihoo’s presence will bring forth more comfortable and healthy seating experiences to the vibrant market of the Philippines.

 The Smart Era 4.0 Elevating the Experience

According to feedback from the Philippine market data, Sihoo has shown outstanding performance in terms of product satisfaction, repurchase rate, and recommendation rate. The Doro series has emerged as a leading product in the mid-to-high-end ergonomic chair market in the Philippines. The first overseas store of Sihoo × TWU not only brings the entire product line including Doro, Vito, TIO, but also synchronously launches the Sihoo T6 Smart Ergonomic Chair, attracting a large number of overseas users to experience it firsthand.

The T6 Smart Ergonomic Chair is the latest technological achievement by Sihoo, built upon a decade of technical accumulation, the formation of a nearly hundred-member research and development team, and an investment of one billion. It symbolizes Sihoo’s transition from focusing on 3.0 comfort and health to officially entering the era of 4.0 intelligent health.

The continuous self-renewal and iteration of products have laid the foundation for Sihoo’s products to be exported to 85 countries worldwide. Today, from Germany to the United States, Canada, Mexico, Sweden, the Netherlands, India, Japan… Sihoo’s footprint spans the globe, with its Amazon sites emerging worldwide. Sihoo’s overseas annual sales have ranked first in Europe’s Amazon subcategories for three consecutive years. With the opening of the first overseas experience store, Sihoo will focus on the needs of global users and continue to deepen its presence in the overseas market territory.

The first Sihoo x TWU overseas store is located at Ayala Malls Manila Bay, Parañaque City, Philippines.

The First The Sihoo T6, the world's first smart ergonomic chair, is officially released.
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