The internationalization of Sihoo has reached a significant milestone with the soft opening of a new retail location in Central Pinklao, one of Bangkok’s most prominent commercial hubs.

Developed in partnership with Sihoo’s local Thai distributors, this marks the brand’s second physical storefront in Thailand. Strategically positioned as a key commercial node in Western Bangkok, the new store is designed to serve a diverse demographic, ranging from corporate professionals to local families.

The launch of this location is set to significantly elevate Sihoo’s offline brand presence and bolster consumer trust through hands-on product experiences. This expansion not only strengthens Sihoo’s footprint in the Thai market but also establishes a solid foundation for the brand’s long-term growth and commitment to the region.