From October 22nd to 26th, 2024, the premier global trade exhibition for office furniture, Orgatec, took place in Cologne, Germany. As a leading brand in the Chinese ergonomic chair industry, Sihoo showcased its Smart, Doro, VITO, and TITO series products, demonstrating its professional standards in design and manufacturing to a global audience. This event marked another significant milestone in Sihoo’s internationalization strategy.
As a trendsetter in the global office furniture sector, the Orgatec exhibition has always been dedicated to driving innovation in office concepts and providing the perfect solutions for the industry to tackle modern office challenges. Over the years, this exhibition has brought together numerous industry leaders and decision-makers to collectively explore future trends in the office furniture industry. With the participation of Sihoo, undoubtedly, this grand event has added more Chinese elements and innovative vitality to the mix.
At the exhibition venue, the Sihoo Smart Ergonomic Chair T6, along with its flagship products Doro S300 and Doro C300, garnered significant attention.
Doro C300, especially, has garnered a lot of attention for its segmented design on the backrest that perfectly conforms to the “S” curve of the spine, providing users of different body types with an exceptional sense of envelopment and support. Audience members who tried sitting on it at the event expressed their surprise at the curved design, noting that whether sitting upright or leaning back, the lumbar region received continuous support, resulting in an extremely high level of comfort.
The T6 Smart Ergonomic Chair, as Sihoo’s innovative masterpiece, has astounded the audience as the world’s first smart ergonomic chair. This chair integrates multiple innovative technologies such as a massage decompression system, immersive acoustic system, health management system, and smart ergonomic system. These technologies not only significantly enhance the comfort and health benefits of the product but also provide visitors with an unprecedented intelligent office experience. The debut of the T6 not only showcases Sihoo’s profound expertise and innovative strength in the field of ergonomic chairs but also offers new inspiration and direction for the development of the smart home industry.
Sihoo representatives stated that their participation in the exhibition not only provided Sihoo with the opportunity to compete and exchange ideas with numerous top international brands but also yielded significant gains in enhancing brand influence and drawing on international experience and technological inspiration. These valuable experiences and gains will effectively drive Sihoo’s continuous innovation and development in the field of ergonomic chairs, bringing users even higher quality and cutting-edge products.
Brand Globalization, Connecting the World, Co-creating the Future.
Looking back at 2024, Sihoo’s brand globalization strategy has flourished. In early 2024, Sihoo officially announced a global exhibition tour plan, covering important exhibitions in Poland, Vietnam, Indonesia, Malaysia, Bogota, Tokyo, Dubai, Chicago, Kazakhstan, South Africa, South Korea, Mexico, and Saudi Arabia, showcasing the charm and strength of Chinese furniture brands to the world. As a Chinese furniture brand that has consistently ranked in the top ten on the Amazon US site and has achieved the top BSR position in several European sites, Sihoo’s products are sold in 85 countries thanks to its outstanding product quality and cutting-edge technological manufacturing.
Among them, the Sihoo M57 has accumulated sales of over 200,000 pcs both domestically and internationally, earning wide acclaim. The sixth-generation space chassis featured in the Doro S300 has broken through domestic technological gaps, leading domestically produced ergonomic chairs into the international high-end market. The introduction of the smart ergonomic chair T6 has elevated Sihoo’s brand image to new heights.
Integrating into Local Markets, Strengthening Offline Channel Development
Sihoo deeply understands that brand globalization is not just about product competition, but also about the collision and fusion of cultures. Therefore, in its global strategy, Sihoo has always emphasized integration and interaction with local markets. By gaining a deep understanding of the needs and preferences of local consumers, Sihoo continuously introduces products and services that meet the demands of the local market.
In the Philippines, Sihoo has partnered with TWU to establish multiple overseas offline experience stores, providing local users with a healthy and comfortable sitting experience, fully transforming innovative achievements into sensory perceptions. In Japan, Sihoo has entered top-tier local supermarkets, deeply integrating into the environment of local consumers, and providing them with high-quality and personalized products and services. Sihoo is taking steady steps forward on its journey of expanding on the global stage.
From November 18th to 22nd, 2024, Sihoo will participate in the MEBEL exhibition held at the Sokolniki Exhibition and Convention Centre in Moscow, Russia, following the important ORGATEC exhibition in Germany. In 2025, Sihoo has already scheduled participation in several other significant global exhibitions, continuing to advance the process of brand globalization. We have every reason to believe that in the days to come, Sihoo will continue to lead with innovation and quality, showcasing the infinite charm and vast prospects of Chinese furniture brands to the world. The global journey of the Sihoo Ergonomic Chairs brand will continue to unfold, bringing more surprises and excitement to the world.
