Following this year’s collaboration between Sihoo and TWU FURNITURE CORPORATION from the Philippines (hereinafter referred to as TWU) to establish the first overseas offline experiential store, the two parties have recently joined forces again to further expand their presence in the global market with the setup of a second offline store in the Philippines, enhancing the market penetration and influence of the Sihoo ergonomic chair brand and products worldwide.

It is understood that the GH store, the second exclusive Sihoo brand offline experiential store under TWU’s representation in the Philippines, serves as Sihoo’s flagship store in the Philippine market. At the grand opening, Sihoo’s Doro, Vito, and TITO series ergonomic chairs were showcased, allowing local consumers to experience the sixth-generation space chassis, iChair light-touch decompression technology, Domino three-dimensional lumbar support, and floating wing lumbar support, providing a healthy and comfortable sitting experience.

In 2023, Sihoo officially signed an agency cooperation agreement with TWU in the Philippines, making TWU the exclusive agent for the Sihoo brand in the country. This recent expansion of overseas offline stores marks another milestone in the deep collaboration between the two parties, further solidifying Sihoo’s influence in the Philippine market and driving the flourishing development of the ergonomic chair industry in that market.