Your Chair Is No Longer Just Furniture. It’s a Daily Ritual.

And in Japan, one of the most design-literate markets on Earth, people are paying attention.

Recently, Sihoo was spotlighted by マドリーム—Japan’s influential lifestyle magazine devoted to a single, uncompromising philosophy: living in a way that stays true to who you are. Its readers do not simply furnish their homes. They curate them. They believe a space should steady the body, quiet the mind, and subtly elevate every hour spent inside it.

So when マドリーム framed its feature around a powerful idea—“a chair that supports the body and organizes the inner world”—it was not poetic ornament. It was a design thesis.

This was a story about intention.

The magazine examined how Sihoo refuses to treat ergonomics and aesthetics as separate conversations. Instead, it fuses them into a single design language—one that understands your spine, respects your daily rhythm, and still looks like it belongs in a beautifully composed home rather than a sterile office cube.

Three chairs carried that message.

DORO C500.
DORO S300.
M102C.

They were not presented as products. They were presented as presences—anchoring home offices, softening living rooms, and quietly redefining what modern work furniture is allowed to be. They were shown doing what contemporary life demands: adapting to your posture, your space, your habits, and your mood.

Because your chair doesn’t just support your body.
It supports your day.

This feature is more than coverage—it is confirmation.

In Japan, where design literacy is a cultural instinct and praise is never given lightly, Sihoo is no longer being introduced. It is being recognized.

And recognition, here, is earned.