Recently, Sihoo has been featured in Japan’s lifestyle magazine GOODA and officially launched as part of a co-branded special feature on Rakuten Market.

The feature focuses on the theme “Comfortable Workspaces Integrated into Everyday Life,” presenting scenario-based applications of Sihoo’s ergonomic chairs—such as the Doro Series—within home environments. It elaborates on how Sihoo’s designs deliver seating comfort that balances both work and daily living needs.

The content conveys Sihoo’s philosophy of creating “comfortable and healthy environments,” positioning ergonomic chairs as an essential component for enhancing productivity and overall quality of life. This recommendation, reaching the target audiences of both GOODA and Rakuten Market, strengthens consumer perception of Sihoo products as lifestyle-oriented solutions and enhances experiential awareness in real-life living scenarios.