On October 18, SIHOO marked a significant milestone in the Philippine market with the simultaneous grand opening of two new retail stores. Located at SM City Clark in Pampanga and Lucky China-town Mall in Binondo, Manila, both outlets are operated by TWU, SIHOO’s official distributor in the Philippines.

These new experiential stores represent SIHOO’s third and fourth physical locations in the country, following successful launches in Manila Bay and Greenhills. The dual opening underscores SIHOO’s deepening commitment to the Philippine market and signals strong momentum in its global retail expansion strategy—bringing the brand one step closer to its vision of becoming a world-class leader in ergonomic seating.

As a brand dedicated to ergonomic office chairs, SIHOO leverages its physical stores to offer local consumers hands-on access to thoughtfully designed seating solutions. The product lineup reflects core principles of ergonomics, aiming to enhance comfort during prolonged sitting, support healthier posture, and improve overall work efficiency—addressing the growing demand for supportive, high-performance office chairs in modern workplaces.

With TWU’s localized operational expertise, SIHOO continues to strengthen its presence across key commercial districts in the Philippines, reinforcing its reputation as a trusted name in ergonomic furniture. This latest expansion not only accelerates SIHOO’s regional growth in Southeast Asia but also helps promote a culture of healthier, more productive work environments.

Looking ahead, SIHOO remains focused on advancing its global footprint through strategic offline experiences, delivering ergonomic innovation that empowers users to sit smarter, work better, and live more comfortably.