Hundred cities and thousand stores | SIHOO Shenzhen Futian offline flagship store officially opened, another new store debuts in full bloom!


On November 11, 2022, West Hao’s Shenzhen Donghai Colorful City offline flagship experience store officially opened. The new store is located on the second floor, 2033B of Donghai Colorful World in Futian District, Shenzhen. It is West Hao’s third directly-operated store in Shenzhen and a further step in achieving their goal of opening thousands of stores in hundreds of cities. It also marks West Hao’s acceleration of localized layout and the strengthening of their brand image.

As the flagship image store under Xi Hao’s ownership, the image store occupies an area of approximately 50 square meters and continues Xi Hao’s consistent simple and bright style. It emphasizes a space layout that prioritizes “experience,” creating a concise and efficient office atmosphere. The store makes full use of the spatial atmosphere to separate product display and experience areas, and creates scene-recommended settings for office and home scenarios, allowing users to view and experience different ergonomic chairs and personally feel the allure of ergonomic chairs.

On the opening day, Zheng Zijun, the Director of Marketing for SIHOO Intelligent Home Furnishings’ Domestic Office Chairs, Zhang Jiarui, the Head of the Domestic Offline Business Department, Guo Kang, the Southern Regional Manager, Wang Zhong, the Northern Regional Manager and other leaders attended the ribbon-cutting ceremony. The launch of the offline experience store in Donghai colorful city, Futian District, is further evidence of SIHOO’s “Hundred Cities, Thousand Stores” strategy. This is also an important layout for SIHOO’s high-density, high-circle deployment in first-tier cities, allowing users in Futian District, Shenzhen to further experience and come into contact with SIHOO ergonomic chairs, choose the right ergonomic chair for themselves, reduce trial and error costs, and truly enjoy a healthy life.

On the opening day of the SIHOO Donghai Bingfan Line flagship store, various activities were carefully arranged around the theme of Double Eleven, including “pre-payment purchase,” “group purchase discount,” and “special offer exchange,” among others. In addition, the event also provided complimentary gifts such as eye-protection lamps, sleep blankets, and latex pillows, attracting numerous customers to stop and experience the ergonomic chairs which differ from ordinary seats. Visitors were able to experience and appreciate the cultural concept of “sitting to enjoy a healthy life” embodied in SIHOO’s ergonomic chairs, as many users expressed their approval after trying them out.

In recent years, SIHOO has continuously promoted the layout of offline experience stores and strived to build a diversified market pattern for ergonomic chairs, providing users with better experiences and services. The landing of SIHOO’s offline experience store in Donghai Binfen City, Futian District, Shenzhen will further enhance users’ product-scenario-based usage experience, and help in the construction of high-quality lifestyles.

As of 2022, SIHOO has opened 29 offline experience stores in 19 cities including Beijing, Shanghai, Shenzhen, Guangzhou, Dongguan, Foshan, Xi’an, Changsha, Wuhan, Jiujiang, Fuzhou, Yunnan, Inner Mongolia, and Qiqihar. SIHOO will continue to launch more offline experience stores and focus on product and service development to meet users’ demand for scenario-based experiences, allowing users to experience the quality and comfort of SIHOO ergonomic chairs in practice.

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