{"id":1526,"date":"2024-04-23T16:10:57","date_gmt":"2024-04-23T08:10:57","guid":{"rendered":"https:\/\/www.sihoo.com\/en\/\/?p=1526"},"modified":"2024-05-08T18:59:49","modified_gmt":"2024-05-08T10:59:49","slug":"partnering-with-focus-sihoos-ergonomic-chairs","status":"publish","type":"post","link":"https:\/\/www.sihoo.com\/en\/es_pe\/partnering-with-focus-sihoos-ergonomic-chairs\/","title":{"rendered":"Top in Sales! Partnering with Focus, Sihoo\u2019s ergonomic chairs unlock the secrets to traffic."},"content":{"rendered":"
\u201cIn 2023, Sihoo and multiple brands leverage Focus Media to achieve mutual success.\u201d<\/p>\n\n\n\n
\u201cSihoo partners with Focus Media to drive sales growth in the era of saturation.\u201d<\/p>\n\n\n\n
\u201cAs we step into 2023, the market enters a phase of saturation, where a complex market landscape compels consumers to place greater emphasis on brand effects. To expand brand influence, numerous brands have joined hands with the leading domestic elevator media giant, Focus Media, to further amplify their brand awareness. Among them, leading the pack is Sihoo in the ergonomic chair industry, collaborating with Focus Media to occupy the public\u2019s mindset through comprehensive promotion. This has resulted in sustained sales growth, deeply embedding domestically produced ergonomic chairs into the consumer\u2019s view, paving the way for a broader global market, and continuing Sihoo\u2019s marketing miracles.\u201d<\/p>\n\n\n
\u201cSince its inception in 2003, Focus Media has been a pioneer in elevator media innovation. After years of development, it has left a high-frequency imprint in elevator spaces in major cities worldwide, bringing impactful reach to numerous brands.\u201d<\/p>\n\n\n\n
\u201cIn a fiercely competitive and ever-changing commercial environment, more and more brands are keeping pace, choosing to collaborate with elevator media to revamp their marketing strategies. Consequently, partnering with the industry leader, Focus Media, becomes a vital means for brands to strengthen their core competitiveness, attract target audiences, and thereby convert purchasing power.\u201d<\/p>\n\n\n
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\u201cFor instance, Sihoo, by deepening its brand positioning in ergonomic chairs, successfully launched brand TVCs in various hot cities nationwide through Focus Media\u2019s multi-dimensional, all-encompassing, immersive promotional advantages. This expanded the scope of advertising to core locations where communities, offices, and other population clusters converge, including Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Tianjin, Hangzhou, Chengdu, Xi\u2019an, and several other first-tier cities. By efficiently reaching consumers and sustaining prolonged publicity, it achieved extensive coverage among mainstream urban populations, enhancing brand visibility. This allowed Sihoo\u2019s slogan \u2018supporting the back, making prolonged sitting comfortable\u2019 and its advocated healthy sitting posture concept to deeply resonate with people. Simultaneously, during the 618 shopping festival, Sihoo\u2019s Doro-C300 claimed the top spot on Tmall\u2019s Top 1 Bestselling list.\u201d<\/p>\n\n\n
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\u201cWorth noting is that Focus Media\u2019s successful marketing cases extend beyond this. Apart from Sihoo, several other renowned domestic brands have reinforced their core competitiveness by collaborating with Focus Media. For instance, Skyworth\u2019s wallpaper TV collaborated with Focus Media to sweep through major buildings, leading a new trend in high-end home appliances, perfectly showcasing their product\u2019s characteristics \u2014 \u2018seamlessly wall-mounted, as thin as a painting,\u2019 catering to various home decor styles. Similarly, during the back-to-school season, BOLON glasses partnered with Focus Media to promote objective and effective myopia prevention for children and adolescents using their multi-point defocusing control lenses \u2014 BOLON\u2019s \u2018Little Star Student.\u2019 This mode of promotion, visible everywhere, provided more choices for eye protection among young people.\u201d<\/p>\n\n\n\n
\u201cSihoo\u2019s two collaborations with Focus Media ignite over 300 million mainstream audiences.\u201d<\/p>\n\n\n\n
\u201cAfter achieving encouraging results from the first collaboration with Focus Media, Sihoo deeply recognized the value of cooperative marketing. Therefore, in August, Sihoo once again joined hands with Focus Media, imprinting the core concept of \u2018supporting the back, making prolonged sitting comfortable\u2019 in more people\u2019s minds, sparking over 300 million traffic.\u201d<\/p>\n\n\n
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\u201cWith Focus Media\u2019s high-frequency touchpoints, users\u2019 understanding of Sihoo deepened, and the brand\u2019s influence continued to expand. As a leading brand in China\u2019s ergonomic chair industry, Sihoo has actively embraced change, striving to lead the development of ergonomic chairs. Since its inception, Sihoo assembled a hundred-person R&D team, leading product innovation and development at Sihoo Ergonomics Research Institute. Leveraging comprehensive qualifications and profound technical capabilities, it has participated in drafting multiple national, industry, and group standards, holding over 130 product design patents and consecutively topping the network\u2019s sales charts for three years.\u201d<\/p>\n\n\n
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\u201cBenefiting from two collaborations with Focus Media, Sihoo has achieved higher advertising effectiveness and greater market influence by technologically empowering its products and conducting more targeted marketing activities. This integration has allowed the core value of \u2018supporting the back, making prolonged sitting comfortable\u2019 and ergonomic chair products to further penetrate consumers\u2019 lives, translating favorable sentiments into purchasing power and expanding the brand\u2019s market share.\u201d<\/p>\n\n\n\n
\u201cOverall, in an era of saturation, Sihoo has explored a new path for brand momentum growth. Through successful cases from Sihoo and other brands, it vividly showcases the infinite brand growth potential brought about by advertising marketing. This experience not only profoundly impacts Sihoo itself but also provides valuable insights for other brands to explore and realize broader market growth space. As the market continues to evolve, we look forward to witnessing more brands pioneering new marketing methods, collectively creating new marketing legends.\u201d<\/p>","protected":false},"excerpt":{"rendered":"
\u201cIn 2023, Sihoo and multiple brands leverage Focus Media to achieve mutual success.\u201d \u201cSihoo partners with Focus Media to drive sales growth in the era of saturation.\u201d \u201cAs we step into 2023, the market enters a phase of saturation, where a complex market landscape compels consumers to place greater emphasis on brand effects. To expand […]<\/p>","protected":false},"author":2,"featured_media":1527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\n
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